HONG KONG JOCKEY CLUB

Gifts & Souvenirs

An attempt to rebrand the Hong Kong Jockey Club online store, the photography itself has to make an aesthetic leap greater than any of the jockey in recent decades. Using key colour schemes from the club logo, jockeys’ fashion and abstract elements from the track, the outcome conveys an overarching visual language that can anchor various products all in one place.

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PRODUCT

ART DIRECTION & PHOTOGRAPHY